Was ist Digital Experience?

Digital Experience (DX) beschreibt das gesamte digitale Nutzererlebnis eines Kunden mit einer Marke, Website oder App. Sie umfasst alle Interaktionen – von der ersten Online-Suche bis zum Kauf oder Support. Ziel ist es, ein positives, konsistentes und personalisiertes Erlebnis über alle digitalen Kanäle hinweg zu schaffen. Eine gute Digital Experience stärkt Kundenbindung, Markenimage und Conversion-Raten.

Was ist der Unterschied zwischen UX und CX?

UX (User Experience) bezieht sich auf das Erlebnis des Nutzers mit einem einzelnen digitalen Produkt, etwa einer Website oder App. CX (Customer Experience) hingegen betrachtet die gesamte Kundenerfahrung über alle Berührungspunkte hinweg – online wie offline. UX ist also ein Teil von CX. Unternehmen, die beide gezielt verbessern, schaffen nachhaltige Zufriedenheit und stärken ihre Markenbindung.

Eine DXP (Digital Experience Platform) ist eine integrierte Softwarelösung, die digitale Kundenerlebnisse über verschiedene Kanäle hinweg steuert und optimiert. Sie kombiniert Funktionen aus Content-Management, Personalisierung, E-Commerce und Analytics. Ziel ist es, Kunden eine konsistente, datenbasierte und individuelle Ansprache zu bieten. Bekannte DXP-Anbieter sind z. B. Adobe Experience Cloud, Sitecore oder Liferay.

DXP steht für Digital Experience Platform. Der Begriff beschreibt Plattformen, die Unternehmen helfen, ihre digitalen Inhalte, Kundendaten und Interaktionen zentral zu verwalten. Eine DXP ermöglicht personalisierte Erlebnisse über Websites, Apps und Social Media hinweg. Sie ist ein zentraler Bestandteil moderner Digital-Experience-Strategien und fördert die digitale Transformation.

Digital Experience

Forward-looking digital solutions deliver a consistent digital experience across all touchpoints – for businesses and public sector organisations alike. Standards such as the Online Access Act (OZG) and the Service Standard (DIN SPEC 66336) are integrated to create digital services that offer long-term added value. Solutions that empower people and improve processes in a sustainable way.

Everything you need to know about the digital experience

Digital Experience (DX) refers to the entire digital journey a customer has with a brand, website or app. It encompasses all interactions – from the initial online search through to the purchase or support. The aim is to create a positive, consistent and personalised experience across all digital channels. A good digital experience strengthens customer loyalty, brand image and conversion rates.

UX (User Experience) refers to the user’s experience with a single digital product, such as a website or app. CX (Customer Experience), on the other hand, considers the entire customer experience across all touchpoints – both online and offline. UX is therefore a part of CX. Companies that focus on improving both create lasting satisfaction and strengthen brand loyalty.

A DXP (Digital Experience Platform) is an integrated software solution that manages and optimises digital customer experiences across various channels. It combines features from content management, personalisation, e-commerce and analytics. The aim is to provide customers with a consistent, data-driven and personalised experience. Well-known DXP providers include Adobe Experience Cloud, Sitecore and Liferay.

DXP stands for Digital Experience Platform. The term refers to platforms that help businesses manage their digital content, customer data and interactions centrally. A DXP enables personalised experiences across websites, apps and social media. It is a key component of modern digital experience strategies and drives digital transformation.

How we work

Holistic

We provide comprehensive support – from customer acquisition and retention to communication and change management initiatives. We develop your solutions in a well-founded and user-centred manner, creating digital experiences that deliver genuine added value and have a lasting impact.

Progressive

We design the customer journey using modern digital experience platforms, AI-powered tools, digital assistants, mobile apps, personalised videos, and augmented and virtual reality. In this way, we create seamless, immersive and future-proof digital solutions.

Supportive

We are your one-stop partner for digital marketing and sales strategies, from concept and design through to technical implementation. Together, we design digital experiences and streamline processes.

Key areas and expertise

User Experience, UX, UI, Digital Experience

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Experience Design

People-centred, data-driven and tech-savvy – we combine all three approaches to develop solutions that are tailored to needs and user-friendly.

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Digital accessibility

Are your websites, programmes, applications and documents already accessible? We can ensure your digital projects comply with the BFSG and the BITV.

Content & Communication

Digital media need the right content. We can help you with the right communication services, from visual concepts and videos to the production of digital and accompanying print media.

Zwei Personen sitzen auf einer Bank in einem modernen Gebäude, eine Person hält ein Smartphone und lächelt, während ein Laptop neben ihnen liegt.

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Change Management

We support organisations with structured project and change management and work with you to ensure that change processes and projects are successfully completed.

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Digital Onboarding

Use digital onboarding to make lasting improvements to your new-hire onboarding process, so that new employees don’t feel overwhelmed by the constant changes in their role.

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Digital assistants

Digital assistants support staff in administrative tasks and help to lighten their workload. They enable services and information to be provided around the clock. For example, bots can make digital applications and information accessible in a quick, simple and user-friendly way.

We’re here to support you – wherever you are

Market entry & new product development

Whether it’s entering a new market or developing a new product, successful digital products stem from a clear strategy, a well-thought-out concept and excellent, tech-savvy execution. Under one roof, all disciplines work together seamlessly – ensuring efficient processes and results that inspire and have a lasting impact.

Optimisation & Transformation

Existing systems are optimised and transformed using an integrated approach combining technology, UX and change management. The aim is to deliver IT solutions that integrate seamlessly into processes, involve staff and users at an early stage, and foster long-term acceptance.

Re-branding & reorientation

IT environments are comprehensively modernised and brought up to the latest standards – in terms of technology, usability and accessibility. In-depth expertise and forward-looking solutions ensure digital competitiveness and form the basis for a sustainable digital transformation.

Our technologies

Tremonia DXP

The Digital Experience Platform for bespoke content projects for the public sector.

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Mobile apps

The smartphone is the key to the digital world. Members of the public expect mobile public services, whilst specialist users expect secure mobile solutions to help them work more efficiently.