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Content makes an impact

Digital media need the right content. We can help you with the right communication services, from visual concepts and videos to the production of digital and accompanying print media.

Materna.com  |  Services  |  Digital Experience  |  Content & Communication

Content & Communication

We are the link between brands and their target audiences. We understand both people and digital opportunities – and use this insight to create content that makes an impact, inspires and leaves a lasting impression.

Everything you need to know about content and communication

Content & Communication encompasses the strategic planning, creation and distribution of digital content, as well as the design of cross-channel communication processes, with the aim of informing users, building loyalty and converting them into leads or customers.

A digital content strategy ensures that content is distributed in a way that is tailored to the target audience, consistent and efficient across all relevant digital channels, and it helps businesses to sustainably increase their visibility, engagement and brand awareness.

We analyse target audiences and channels, develop bespoke content strategies, create high-quality content, and oversee the operational implementation and monitoring of these strategies in order to measurably improve digital communication and help achieve objectives.

Creative concepts & user-centred strategies

We provide support with the strategic direction of projects and workshops to ensure user needs and brand values are taken into account right from the start. Using storytelling, visual concepts and playful approaches, we develop ideas that inspire people and build long-term loyalty. 

Good ideas need a solid foundation. Together with our clients, we develop clear strategies that sharpen brands and get straight to the heart of their objectives. Using creative methods such as design thinking, facilitation and graphic recording, combined with our extensive experience and an open-minded approach, we turn visions into concrete actions.

People remember stories. We develop powerful narratives and visual concepts that stir emotions and bring content to life. Whether it’s visual worlds, key visuals or campaign imagery – we get your message across clearly and concisely. 

Playful elements boost motivation and interaction – including in brand and communication strategies. We design gamification solutions that are fun, impart knowledge and actively engage your target audience. This fosters a sense of engagement that has a lasting impact and inspires enthusiasm.

Content that moves and persuades

We provide editorial and copywriting support from concept to execution to ensure consistent and effective communication. Through editorial design, print media and well-thought-out campaigns, we get messages across clearly and reach target audiences precisely. In doing so, we combine creativity with strategy to create content that makes an impact and sticks in the memory.

Words can open up whole new worlds – when used precisely and effectively. We support you with copy that presents content clearly, tells stories and makes your brand accessible. From headlines to white papers, we ensure the right tone is struck – in multiple languages too. 

Print isn’t dead! We design posters, flyers, brochures, magazines and publications that make a lasting impression on your target audience with their clear design. You can also entrust us with the creation of eye-catching promotional giveaways. This allows your brand and its content to be experienced through touch as well. 

We take a holistic approach to campaigns – from the creative concept right through to cross-channel implementation. With compelling messages, eye-catching designs and tailored media planning, we get people talking about your topics. Our goal: reach, relevance and resonance. 

Visual experiences with a lasting impact

We design visual identities and multimedia content that bring brands to life. Through videos, animations and immersive technologies such as VR, AR and XR, we create interactive experiences that captivate users and convey messages in a compelling way. In this way, we combine creativity with technology to design communication that makes a visible impact and leaves a lasting impression.

A strong logo is the face of your brand. We design brand identities that build recognition and convey your values. Using flexible design systems, we ensure that your brand identity remains consistent and future-proof across all media. 

Moving images move people. From concept to post-production, we create videos – including personalised ones – animations and audio formats that inform, inspire and captivate. This brings your brand to life and makes it truly distinctive across all digital channels. 

Immersive media open up new dimensions for brand communication. We develop virtual and augmented experiences that place your target audience right at the heart of the action. Whether it’s product showcases, interactive presentations or immersive worlds – with VR, AR and XR, we bring your brand to life in a forward-looking way.

Please feel free to contact us

Potrait von Ansprechpartnerin Nina Moeller

Nina Moeller
Geschäftsführerin | Materna TMT

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Book an appointment with us and find out how you can further optimise your content and communication strategy.

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Materna Information & Communications SE

We digitize your world

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Robert-Schuman-Straße 20 44263 Dortmund
+49 231 559 9 - 00
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