Was sind innovative Geschäftsmodelle und warum sind sie für Unternehmen entscheidend?

Innovative Geschäftsmodelle beschreiben neue Wege, wie Unternehmen Wert schaffen, liefern und monetarisieren – häufig durch digitale Technologien, datengetriebene Services oder neue Ökosysteme. Sie sind entscheidend, um auf veränderte Kundenbedürfnisse, steigenden Wettbewerbsdruck und technologische Entwicklungen zu reagieren und langfristig wettbewerbsfähig zu bleiben.

Wie unterstützt Materna Unternehmen bei der Entwicklung innovativer Geschäftsmodelle?

Materna begleitet Unternehmen ganzheitlich bei der Entwicklung innovativer Geschäftsmodelle – von der Analyse bestehender Wertschöpfungsstrukturen über Ideation, Validierung und Prototyping bis zur Umsetzung und Skalierung. Dabei verbindet Materna strategische Beratung mit technologischem Know-how und tiefem Verständnis für digitale Transformation.

Für welche Unternehmen und Branchen eignet sich die Geschäftsmodellberatung von Materna?

Die Beratung von Materna richtet sich an Unternehmen aller Branchen, die ihr bestehendes Geschäftsmodell weiterentwickeln oder neue digitale Wertschöpfungsmodelle aufbauen möchten. Besonders profitieren Organisationen mit komplexen Strukturen, digitalen Produkten oder datengetriebenen Services – sowohl im öffentlichen Sektor als auch in Industrie und Dienstleistung.

IoT strategies: business models of the future

Discover the business models of the future: with the Internet of Things (IoT), companies are shaping digital change, optimising processes and creating innovative solutions. Find out how IoT technologies promote sustainable value creation and efficiency.

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Status quo in the area of IoT

We are in the midst of the digital transformation. Digitalisation is having a profound impact on the economy and the world of work, as well as on public and private life. Technologies such as artificial intelligence (AI), big data and the Internet of Things (IoT) are rapidly changing all areas of life. Companies are faced with a choice: do they allow themselves to be driven by this change or do they actively shape it? Some companies have decided to proactively push for change, while others are more hesitant or even unsure.

Why you should talk to us

Numerous customers rely on Materna to develop future-orientated business models.
Together, we develop more efficient processes and identify value creation potential that can be realised with the support of IoT.
Support in the development of innovative business models with "Value Innovation"
Years of expertise in dealing with the challenges of digital change
Customised IoT solutions for adapting existing values and developing new ones
Together we promote creativity and adaptability for your long-term success

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Ceratite

Purmo

ITW

Hobart

1. business transfer

As a co-driver or co-creator

Digital change brings opportunities and challenges for companies. Technological and economic processes are changing and traditional business models are being challenged by networked solutions. Companies that actively shape this change create new value and expand their portfolio.

2. value innovation

From co-creator to innovator

To develop new business models, it is not enough to modify existing values. The concept of "value innovation" aims to achieve sustainable success by tapping into new markets. Companies must act as innovators and use digitalisation for innovative approaches.

3 IoT as a driver of innovation

Real-time monitoring

The Internet of Things (IoT) in plant engineering enables machines with sensors to monitor operationally relevant data in real time (condition monitoring). This data can be used to predict failures (predictive maintenance), enabling companies to offer additional services.

From chaos to structure - analysing your current situation

The first step begins with an "open dialogue" to determine which zone the company is starting in.

Zone I

Companies that are using incomplete or partially effective solutions but are not achieving the desired goals.

Zone II

Companies that have established IT systems and are already using them to generate added value from data, such as innovative solutions or new business models.

Regardless of your company's level of maturity, we make you fit for the market.

Technology selection vs. requirements - developing customised strategies for your digital future

In the structural dialogue, we define the initial situation and lay the foundation for successful collaboration. Together, we identify challenges and create a clear framework. We support you in defining clear target requirements and identifying relevant technologies. In this way, we guide you from the chaotic or complex area to the "structured" area (Zone III). You will gain valuable insights into our methods and procedures, which will help you to make well-founded decisions.

Practice right from the start - practical approaches for sustainable success

Our "Zone IV" workshop offers a comprehensive introduction to our IoT approach. We emphasise collaboration between your team and our experts. In interactive workshops, we impart theoretical knowledge and practical application so that participants can immediately implement the methods they have learnt. At the end of the workshop, you will receive your MVP (Minimum Viable Product). This will help you to identify important service elements such as [example of service elements].

Customisation and further development

Innovation arises from the adaptation and further development of existing ideas

Successful companies use existing expertise and skilfully adapt it to market requirements. The key to success lies in their ability to learn continuously and react flexibly to change.

Own less, earn more

Innovation success is also possible with low costs

In the age of digitalisation, successful digital companies show that successful business models do not necessarily require high investments. Their success is based on smart digital strategies and the principle of "own less, earn more", which enables cost-efficient innovations.

Customer focus is key

Innovative breakthroughs are based on the intelligent application of existing technologies

Technological progress is important, but innovative breakthroughs often come from the clever use of existing technologies. A good example is a streaming provider that did not invent new streaming technologies, but successfully used them to revolutionise the traditional TV business. The breakthrough lay in the customer-orientated application of the technology, not in the technology itself.

Paths to innovation

Innovation can happen anywhere

Innovation is not limited to specific teams or programmes. It arises where customer problems are optimally solved. This can happen in the innovation team, with employees in the development phase or even directly with the customer themselves. Creativity and solution-orientation find their way into all areas.

Please feel free to contact us

Portrait von Ansprechpartner Marcus Goetting

Status quo in the area of IoT

Why you should talk to us

1. business transfer

2. value innovation

3 IoT as a driver of innovation

1. recognise the initial situation

2. structuring

3. focussing

Customisation and further development

Own less, earn more

Customer focus is key

Paths to innovation

Please feel free to contact us

Marcus Götting Leiter Competence Center IoT

Marcus Götting
Leiter Competence Center IoT