27.01.2026
Blog
Enterprise Service Management

Business Continuity Management: Collaboration as a Key to Success

Digital systems are the backbone of today’s economy. If IT systems fail, the entire business can quickly grind to a halt – from customer service to product development. Cyberattacks, power cuts and internal disruptions are among the greatest risks. Business Continuity Management (BCM) helps organisations to be prepared for such situations. It ensures that critical business processes continue to run even during crises – or can be restored quickly.

Marika Horn

The ‘System of Work’ 

A recent expert discussion between specialists from Atlassian and Materna has demonstrated how BCM can be implemented in a structured manner using modern collaboration and service management tools – and which principles support organisations in this process. Effective BCM does not start with technology, but with collaboration. Atlassian describes this approach as the ‘System of Work’ – a concept that more closely integrates teams, processes and technologies. 

Four principles are central to this: 

  1. Visibility: Employees understand how their tasks contribute to the overall strategy.
  2. Shared processes: Standardised working methods and routines facilitate collaboration across departmental boundaries.
  3. Knowledge sharing: Information is accessible to all and kept up to date.
  4. Artificial intelligence as a support: AI tools take on routine tasks, analyse data or suggest courses of action. 

Based on these principles, organisations can ensure that clear communication, transparency and decision-making capacity are maintained even under pressure – key prerequisites for effective crisis management. 

Business Continuity Management – strategic rather than reactive 

BCM is far more than just an emergency strategy. It forms part of corporate governance and strengthens an organisation’s ability to act in all situations.
A structured BCM scheme includes, amongst other things: 

  • Business Impact Analysis (BIA): identifying critical processes and assessing the consequences of a failure.
  • Risk management: analysing potential threats and defining preventative measures.
  • Emergency organisation: Defining roles, communication channels and decision-making authority.
  • Governance: Integrating BCM into the corporate strategy.
  • Exercises and tests: Regular simulations to review and improve processes. 

Long-term resilience can only be built through continuous learning and adaptation. 

Practical implementation – example using Atlassian tools 

The webcast demonstrated how BCM can be implemented using specific tools. The example
given was the combination of Confluence as a knowledge and documentation platform and Jira Service Management (JSM) as a control system for tasks and processes. 

  • Confluence brings together contingency plans, role descriptions and communication guidelines in one central location.
  • Jira Service Management ensures that, in the event of an emergency, tasks are automatically triggered, responsibilities are assigned and processes are initiated. 

One notable example is the AI agent ‘Rovo’, which analyses threats based on the BSI 200-4 standard, suggests appropriate measures and provides relevant information. 
In this way, artificial intelligence is not used as a standalone solution, but as an active team member that takes the strain off people in stressful situations. 

Integration of BCM and IT Service Management 

The added value is particularly evident when Business Continuity Management (BCM) and IT Service Management (ITSM) are integrated.
Both aim to ensure that processes are transparent and controlled – even in exceptional circumstances. 

Key benefits of this integration: 

  • Traceability: Versioning, logs and histories support compliance and audits.
  • Efficient communication: Integration with tools such as Microsoft Teams or Slack improves the flow of information.
  • Centralised database: Decisions are made on the basis of up-to-date, consistent information.
  • Rapid response: Automation shortens response times and speeds up recovery. 

This creates an integrated system that helps organisations to consider technical and organisational resilience as a unified whole. 

Conclusion 

Crises cannot be prevented – but you can prepare for them.
A well-thought-out business continuity management system combines people, processes and technology into a resilient, integrated system. 

Examples such as the integration of Confluence and Jira Service Management demonstrate how BCM can be implemented in a pragmatic and practical way. However, it is not the individual tool that matters, but the approach: transparent collaboration, clear responsibilities and continuous improvement form the basis for organisations that can keep working even when systems fail. 

Marika Horn

Marika Horn ist Teamleiterin im Bereich IT Service Management und verantwortet das Atlassian-Partnermanagement bei Materna. Seit über sieben Jahren begleitet sie Unternehmen bei der Einführung und Optimierung von ITSM-Lösungen. Ihr Fokus liegt auf strategischer Beratung, Prozessdesign und der Integration moderner Tools wie Jira Service Management.